Household & Personal Products covers cleaning products, paper goods, beauty, personal care, consumer health and supplements. MoatScope covers 39 companies here. Three have a wide moat, ten a narrow moat and 26 none.
How the industry makes money
These products are bought often and in small amounts, so brand loyalty and shelf presence decide who wins. Scale in advertising, manufacturing and distribution lets the leaders out-invest smaller rivals.
Where the moats are
Brands appear in all 13 moat-rated companies, efficient scale in seven and cost advantages in four.
- Procter & Gamble: leading brands across fabric, home, baby and family care, including Tide, Dawn and Pampers.
- Unilever and Colgate-Palmolive: global brand portfolios with distribution reaching deep into emerging markets.
The narrow-moat group includes Estée Lauder, Kenvue, Kimberly-Clark, Church & Dwight, Clorox, e.l.f. Beauty and Reynolds. Companies without a moat include Herbalife and Yatsen. P&G scores 70 on MoatScope's quality scale.
What wears moats down
Store brands and digital-native brands chip away at share, input costs squeeze margins, and large retailers push back on price increases.
What to watch
- Organic sales growth, split between volume and price.
- Raw-material and packaging costs.
- Currency effects in emerging markets.
Moat ratings and quality scores on this page update as companies report. Price versus fair value for every company in the industry is in the screener.