PROCTER & GAMBLE Co (PG) — Moat, Quality & Fair Value

PROCTER & GAMBLE Co (PG) has a Wide economic moat and a quality score of 69/100. It operates in the Consumer Staples sector.

Economic moat: Wide. Its competitive advantage is anchored in Intangible Assets, Cost Advantage, and Efficient Scale. A wide moat indicates durable advantages likely to protect returns on capital for many years. Learn more about how we classify moats in our guide to economic moats.

Quality score: 69/100. This score combines seven weighted pillars — returns on capital, margin strength, cash generation, financial health, durability, management, and moat & position. See how the quality score works.

Fair value: Our base owner-earnings estimate is $163.29 (range $79.55–$247.04). At $149.13, PG trades a 9% discount to its estimated fair value — near fair value. Read how we calculate fair value.

Management: Insufficient Tenure. Our management grade evaluates capital allocation, shareholder returns, compensation, dilution, buyback timing, and insider ownership.

Explore the full interactive analysis for PG below — including the price & fair-value chart, financial statements, and the complete management evaluation. New to the framework? Start with the MoatScope guide.