MoatScopeMoatScope

Life & Health Insurance

Life, annuity, supplemental health and retirement insurers.

Companies
25
With a moat
68%
Average quality
41
0 wide moat · 17 narrow moat · 8 no moat · Open in screener →
Updated 27 Sep 2026

Life & Health Insurance covers life insurers, annuity and retirement providers, and supplemental health insurers. MoatScope covers 23 companies here. None has a wide moat; 15 have a narrow moat and eight none.

How the industry makes money

Life insurers collect premiums and deposits years or decades before paying claims, and earn the spread between investment returns on that money and what they promise policyholders.

Where the moats are

Switching costs and brands each appear in nine of the 15 moat-rated companies: policies run for decades and surrendering them is costly. Cost advantages from scale appear in eight.

The narrow-moat group includes MetLife, Prudential Financial, Prudential plc, Manulife, Sun Life, Aflac and Aegon. Companies without a moat include Jackson Financial, Lincoln National and Genworth.

What wears moats down

Low interest rates squeeze investment spreads, guarantees written in earlier years can prove costly, and credit losses in insurers' bond portfolios hit capital.

What to watch

  • Interest rates and investment yields.
  • Annuity and retirement sales.
  • Capital levels and exposure to legacy guarantees.

Moat ratings and quality scores on this page update as companies report. Price versus fair value for every company in the industry is in the screener.

Markets

MoatScope splits Life & Health Insurance into 2 markets. Each table ranks the businesses in one market by revenue and shows each one's share of the market's total: companies filed under this industry, the segments of companies filed elsewhere that compete in it, and the largest companies MoatScope doesn't cover, such as private companies and companies listed outside the US. Each market's total comes from a cited source and covers the geography its businesses compete in (a national market counts only US revenue). A company that runs several businesses is split by the segments it reports.

Life, annuity & retirement insurers

Life insurance, annuities and retirement products.

US market · $778.8B total revenue in 2025 · source: NAIC. Shares are of the whole market, including companies MoatScope doesn't cover; company revenue is for the fiscal year closest to 2025. Premiums and annuity considerations (NAIC); members' revenue also includes investment income.

#BusinessMarket shareRevenue
1PRU · PRUDENTIAL FINANCIAL INC
US revenue
4.7%$36.8B
2APO · Apollo Global Management, Inc.
Retirement Services (Athene) · filed under Asset & Wealth Managers
3.5%$27.0B
3SLF · SUN LIFE FINANCIAL INC3.4%$26.2B
4MET · METLIFE INC3.3%$25.9B
5RGA · REINSURANCE GROUP OF AMERICA INC3.0%$23.7B
6CRBG · Corebridge Financial, Inc.2.4%$18.5B
7LNC · LINCOLN NATIONAL CORP1.6%$12.1B
8KKR · KKR & Co. Inc.
Insurance (Global Atlantic) · filed under Asset & Wealth Managers
1.5%$11.6B
9PUK · PRUDENTIAL PLC1.4%$11.1B
10BNT · Brookfield Wealth Solutions Ltd.1.1%$8.8B
All other companies65.0%$506.6B

Supplemental health & disability

Group life, disability and dental benefits, and supplemental health and accident insurance.

US market · $235.0B total revenue in 2025 · source: NAIC · rough estimate. Shares are of the whole market, including companies MoatScope doesn't cover; company revenue is for the fiscal year closest to 2025. A proxy: all accident and health premiums written by US life insurers (NAIC).

#BusinessMarket shareRevenue
1MET · METLIFE INC
Group Benefits
11.4%$26.9B
2UNM · Unum Group5.6%$13.1B
3AFL · AFLAC INC3.5%$8.2B
4HIG · HARTFORD INSURANCE GROUP, INC.
Employee Benefits · filed under Property & Casualty Insurance
3.0%$7.1B
5LNC · LINCOLN NATIONAL CORP
Group Protection
2.6%$6.1B
6PFG · PRINCIPAL FINANCIAL GROUP INC
Benefits & Protection
2.1%$5.0B
7CNO · CNO Financial Group, Inc.1.9%$4.5B
8GL · GLOBE LIFE INC.
Health
0.6%$1.5B
All other companies69.2%$162.6B

Companies

CompanyMoatQualityMarket
MFC
MANULIFE FINANCIAL CORP
Narrow60Life, annuity & retirement insurers0.4%$65.5B
MET
METLIFE INC
Narrow53Life, annuity & retirement insurers
+ 2 other markets
3.3%$63.3B
AFL
AFLAC INC
Narrow50Supplemental health & disability3.5%$59.5B
SLF
SUN LIFE FINANCIAL INC
Narrow48Life, annuity & retirement insurers
+ 1 other market
3.4%$41.1B
PRU
PRUDENTIAL FINANCIAL INC
Narrow47Life, annuity & retirement insurers4.7%$39.2B
PUK
PRUDENTIAL PLC
Narrow56Life, annuity & retirement insurers
+ 1 other market
1.4%$30.3B
PFG
PRINCIPAL FINANCIAL GROUP INC
Narrow47Life, annuity & retirement insurers
+ 2 other markets
1.1%$23.2B
RGA
REINSURANCE GROUP OF AMERICA INC
Narrow46Life, annuity & retirement insurers3.0%$17.4B
CRBG
Corebridge Financial, Inc.
Narrow27Life, annuity & retirement insurers2.4%$15.3B
UNM
Unum Group
Narrow40Supplemental health & disability5.6%$14.5B
EQH
Equitable Holdings, Inc.
Narrow18Life, annuity & retirement insurers
+ 2 other markets
0.8%$14.5B
GL
GLOBE LIFE INC.
Narrow57Life, annuity & retirement insurers
+ 1 other market
0.6%$12.9B
BNT
Brookfield Wealth Solutions Ltd.
Narrow45Life, annuity & retirement insurers
+ 1 other market
1.1%$10.1B
AEG
AEGON LTD.
Narrow39Life, annuity & retirement insurers—$9.9B
JXN
Jackson Financial Inc.
None29Life, annuity & retirement insurers0.9%$8.7B
PRI
Primerica, Inc.
Narrow72Life, annuity & retirement insurers0.4%$8.6B
VOYA
Voya Financial, Inc.
Narrow45Life, annuity & retirement insurers1.1%$8.5B
LNC
LINCOLN NATIONAL CORP
None21Life, annuity & retirement insurers
+ 1 other market
1.6%$7.5B
CNO
CNO Financial Group, Inc.
Narrow41Supplemental health & disability1.9%$5.0B
GNW
GENWORTH FINANCIAL INC
None40Life, annuity & retirement insurers0.8%$3.4B
BHF
Brighthouse Financial, Inc.
None17Life, annuity & retirement insurers0.9%$2.7B
FG
F&G Annuities & Life, Inc.
None30Life, annuity & retirement insurers0.7%$2.6B
UTGN
UTG INC
None35Life, annuity & retirement insurers<0.1%$182M
CIA
CITIZENS, INC.
None27Life, annuity & retirement insurers<0.1%$175M
AAME
ATLANTIC AMERICAN CORP
None26Life, annuity & retirement insurers<0.1%$30M

25 companies.

Market share is a company's revenue in its main market (Market column) as a share of that market's total: every company in it, including private companies and companies listed outside the US (sources under each market above). Revenue is for the fiscal year closest to 2025, and a market that is national (such as US banking) counts only US revenue. Companies that run several businesses are split by the segments they report, and each segment counts in its own market. A dash means the market has no reliable total yet, or no revenue was reported for that year.

Price versus fair value for every company is in the screener.

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