Alphabet Inc. (GOOG) — Moat, Quality & Fair Value

Alphabet Inc. (GOOG) has a Wide economic moat and a quality score of 89/100. It operates in the Communication Services sector.

Industry: Internet & Interactive Media · Communication Services

Market share (2025): 52.3% of Search, social & video platforms · 14.0% of Cloud infrastructure & AI cloud (Google Cloud)

Themes: Digital ads & social media (core) · Cloud software (partial)

Economic moat: Wide. A wide moat indicates durable advantages likely to protect returns on capital for many years. Learn more about how we classify moats in our guide to economic moats.

Quality score: 89/100. This score combines seven weighted pillars — returns on capital, margin strength, cash generation, financial health, durability, management, and moat & position. See how the quality score works.

The three-tier owner-earnings fair value estimate, price & fair-value chart, financial statements, and complete management evaluation for GOOG are available in the MoatScope app (14-day free trial, no card required). New to the framework? Start with the MoatScope guide.