Apple Inc. (AAPL) — Moat, Quality & Fair Value

Apple Inc. (AAPL) has a Wide economic moat and a quality score of 74/100. It operates in the Information Technology sector.

Industry: Computer Hardware & Storage · Information Technology

Market share (2025): 52.8% of Phones, PCs & personal devices

Economic moat: Wide. Its competitive advantage is anchored in Switching Costs, Intangible Assets, and Network Effects. A wide moat indicates durable advantages likely to protect returns on capital for many years. Learn more about how we classify moats in our guide to economic moats.

Quality score: 74/100. This score combines seven weighted pillars — returns on capital, margin strength, cash generation, financial health, durability, management, and moat & position. See how the quality score works.

Fair value: Our base owner-earnings estimate is $241.20 (range $124.41–$357.98). At $341.70, AAPL trades a 42% premium to its estimated fair value — above fair value. Read how we calculate fair value.

Management: Insufficient Tenure. Our management grade evaluates capital allocation, shareholder returns, compensation, dilution, buyback timing, and insider ownership.

Explore the full interactive analysis for AAPL below — including the price & fair-value chart, financial statements, and the complete management evaluation. New to the framework? Start with the MoatScope guide.