British American Tobacco p.l.c. (BTI) — Moat, Quality & Fair Value

British American Tobacco p.l.c. (BTI) has a Wide economic moat and a quality score of 54/100. It operates in the Consumer Staples sector.

Industry: Tobacco · Consumer Staples

Market share (2025): 20.1% of Tobacco & nicotine products

Economic moat: Wide. A wide moat indicates durable advantages likely to protect returns on capital for many years. Learn more about how we classify moats in our guide to economic moats.

Quality score: 54/100. This score combines seven weighted pillars — returns on capital, margin strength, cash generation, financial health, durability, management, and moat & position. See how the quality score works.

The three-tier owner-earnings fair value estimate, price & fair-value chart, financial statements, and complete management evaluation for BTI are available in the MoatScope app (14-day free trial, no card required). New to the framework? Start with the MoatScope guide.

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